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There are numerous stories as to where Black Friday came from. Adopted from America, it could have come from the day that most retailers went from financially being in the red to being in the black. On the other hand, it could be the term used to describe the disruptive traffic seen the day after Thanksgiving. What we know for sure is: it has become the unofficial start of the Christmas rush and a chance to really bag yourself a bargain!
The name refers to when retailers turn a profit or are 'in the black' rather than being 'in the red' or in the negative. The first time that Black Friday was ever mentioned was in reference to a large financial scandal in the United States in It was only much later, by the 's, that people started using the name 'Black Friday' to refer to the day of shopping that follows Thanksgiving.
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No, many of the same discounts and deals are also widely available online. With tons of great deals online, shopping from the comfort of your own home can be a great way to avoid the notoriously boisterous crowds and the long queues to get into some stores. By learning from their efforts and methods, you can improve your own book marketing strategies with the goal of selling more books.
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Use deep discounts, be sure to promote the other books you have for sale, generate publicity from your discounts, and coordinate your promotional efforts with other authors to maximize sales! You can utilize these strategies all year long to create a continual stream of book sales coming in!
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